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Album Cover Gallery:
#232 Pink Decca Promos
"Blue Days, Black Nights" by "Buddy Holly"


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Promo labels were often, though not always, a different color than the stock issue label. The record companies wanted to distinguish them from "for sale" records. These albums were given away to DJs and the press, and there were significantly fewer of them. Many collectors believe they are the best sounding because they were the first ones off the presses and were made from fresh stampers.

Most promo labels are white, hence the term "White Label Promos" or WLPs. A few labels used other colors. Verve, MGM and occasionally Capitol used yellow and Mercury used a variety of colors. Decca was the only label to use pink - which they used until the late 60's, when they reverted to white. It's interesting and a bit surprising that they chose pink, as they were a pretty staid company, and the pink promos stood out. Here's a question: Can you call a non-white promo label a WLP? I do, but it feels kind of weird.
DL4011-Various
DL 4011 - Various
DL4015-WebbPierce
DL 4015 - Webb Pierce
DL4045-VA-MidnightJamboree
DL 4045 - VA - Midnight Jamboree
DL4072-GradyMartin
DL 4072 - Grady Martin
DL4172-VA-CountryJubilee
DL 4172 - VA - Country Jubilee
DL4221-JimmyNewman
DL 4221 - Jimmy Newman
DL4230-LouisArmstrong
DL 4230 - Louis Armstrong
DL4295-Texwilliams
DL 4295 - Tex Williams
DL4310-BennyKalama
DL 4310 - Benny Kalama
DL4321-ErnestTubb
DL 4321 - Ernest Tubb
DL4327-BillMonroe
DL 4327 - Bill Monroe
DL4459-TexasTroubadours
DL 4459 - Texas Troubadours
DL4479-Nelson-Rick
DL 4479 - Rick Nelson
DL4487-Surfaris
DL 4487 - Surfaris
DL5563-SpadeCooley-10in.
DL 5563 - Spade Cooley (10 in.)
DL5564-AdolphHofner-10in.
DL 5564 - Adolph Hofner (10 in.)
DL5565-TexWilliams-10in.
DL 5565 - Tex Williams (10 in.)
DL8260-NatKingCole
DL 8260 - Nat King Cole
DL8358-PeggyLee
DL 8358 - Peggy Lee
DL8403-AlvinoRey
DL 8403 - Alvino Rey
DL8553-ErnestTubb
DL 8553 - Ernest Tubb
DL8576-WilburnBrothers
DL 8576 - Wilburn Brothers
DL8590-JoeMaize
DL 8590 - Joe Maize
DL8621-BillyWard
DL 8621 - Billy Ward
DL8658-GeorgeBarnes
DL 8658 - George Barnes
DL8674-RoySmeck
DL 8674 - Roy Smeck
DL8701-BillieHoliday
DL 8701 - Billie Holiday
DL8705-DaveStogner
DL 8705 - Dave Stogner
DL8707-BuddyHolly
DL 8707 - Buddy Holly
DL8817-JoeMaize
DL 8817 - Joe Maize
DL8834-ErnestTubb
DL 8834 - Ernest Tubb
DL8868-OwenBradley
DL 8868 - Owen Bradley
DL8889-WebbPierce
DL 8889 - Webb Pierce
DL8938-CarlDobkins
DL 8938 - Carl Dobkins
DL9220-GeorgeRussell
DL 9220 - George Russell

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